Initial system state

The initial content system for Wayshaping has three main components:

1. Wayshaping's content structure
2. Logged-in vs. public content
3. Services as the primary initial monetization

The primary focus for ongoing updates to the content system will be changes to the content structure, the addition of totally new components, and changes to the way these three first components are setup to interact.

Wayshaping's structured content

In line with Wayshaping's main purpose, the goals for Wayshaping's content, in particular its newsletter product, are...

1. To be an enjoyable read for Wayshaping audience members, without veering into click-bait or highly SEO-ized content typical of most financial and self-help media outlets.
2. To offer content that's in line with users' best interests, rather than promoting actions that may serve a business interest (whether Wayshaping's interests or another company's).
3. To protect Wayshaping and its audience from the problems of free content, which are:
   1. It can't easily be monetized without sacrificing the first two goals.
   2. It can be stolen by web crawlers to feel large language models.

Therefore, Wayshaping is starting with a specific and structured approach to content that aims to make newsletters easy and fun to read, while also keeping Wayshaping's writers in line systematically.

Structural components are maintained via our Content Management System and validations on specific component parts.

Newsletter structure

The newsletter structure is enforced with the following set of fields. Any changes to these fields and their validation will constitute a change for this log. To enable initial iteration in content, there are no precise limitations on content within each field, but more may come into force in future changes.

{
  "displayName": "Episodes",
  "slug": "episode",
  "fields": [
    {
      "type": "DateTime",
      "displayName": "Viewable Publish Date",
    },
    {
      "type": "Reference",
      "displayName": "Corresponding Explanation",
      }
    },
    {
      "type": "PlainText",
      "displayName": "Email Subject Line",
      }
    },
    {
      "type": "PlainText",
      "displayName": "Page Headline",
      "validations": {
        "singleLine": true
      }
    },
    {
      "type": "RichText",
      "displayName": "10-second description",
    },
    {
      "type": "RichText",
      "displayName": "Key highlights",
    },
    {
      "type": "RichText",
      "displayName": "Examples",
    },
    {
      "type": "RichText",
      "displayName": "5-minute body",
    },
    {
      "type": "RichText",
      "displayName": "Solutions",
    },
    {
      "type": "Image",
      "slug": "square-image",
      "displayName": "Square Image",
      }
    },
    {
      "type": "Image",
      "slug": "expanatory-image",
      "displayName": "Expanatory Image",
    },
    {
      "type": "MultiReference",
      "slug": "sources",
      "displayName": "Sources",
      }
    }
      }
    }
  ]
}

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Explainer structure

The explainer structure is enforced with the following set of fields. Any changes to these fields and their validation will constitute a change for this log. To enable initial iteration in content, there are no precise limitations on content within each field, but more may come into force in future changes.

{
    "displayName": "Explanations",
    "singularName": "Explanation",
    "createdOn": "2022-06-19T05:49:57.755Z",
    "lastUpdated": "2024-11-04T17:09:25.836Z",
    "fields": [
      {
        "type": "Image",
        "displayName": "Cover",
      },
      {
        "type": "PlainText",
        "displayName": "Author",
        }
      {
        "type": "PlainText",
        "displayName": "Teaser Description",
      },
      {
        "type": "PlainText",
        "displayName": "Short Description",

      },
      {
        "type": "MultiReference",
        "displayName": "Associated Episodes",
      },
      {
        "type": "Option",
        "displayName": "Explanation Category",
      },
      {
        "type": "RichText",
        "displayName": "Hook",
      },
      {
        "type": "RichText",
        "displayName": "Key Points",
      },
      {
        "type": "RichText",
        "displayName": "Examples",
      },
      {
        "type": "RichText",
        "displayName": "Body",
      },
      {
        "type": "RichText",
        "displayName": "Call to Action",
      },
      {
        "type": "MultiReference",
        "displayName": "Sources",
      },
      {
        "type": "Image",
        "displayName": "Thumbnail",
      },
      {
        "type": "Image",
        "displayName": "Header Image",
      },
      {
        "type": "Image",
        "displayName": "Pre-Body Image",
      },
      {
        "type": "Link",
        "displayName": "Audio Link",
      },
      {
        "type": "MultiReference",
        "displayName": "Authors",
      },
      {
        "type": "PlainText",
        "displayName": "Slug",
        "validations": {
          "maxLength": 256,
          "messages": {
            "pattern": "Must be alphanumerical and not contain any spaces or special characters",
            "maxLength": "Must be less than 256 characters"
          }
        }
      }
    ]
  }

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Public vs. Logged-in Content

Using the above structure, some content will be available to the public, while other parts will only be available to logged-in users (still a no-cost experience). Content that is only available while authenticated includes:

• Sources
• Comments

1:1 Sessions as the primary form of monetization

In the initial state of Wayshaping, there is no content behind payment. Instead, uptake on Wayshaping's 1:1 sessions is the only monetized part of the experience. This is intentional in building an audience that engages and values Wayshaping content for its free value.