Dex

Dex is a personal relationship management tool that's helped establish the notion of a "personal CRM." If you're in business the idea of "CRM" may be intuitive to you, but if not, you can think of Dex as an advanced Contacts app that allows you to remind yourself of how to stay in touch with the people in your life, whether professional or personal. Dex was founded in 2019 and has become a leader in integrating with many platforms, including social media tools.

One of the major costs of life admin is how the burden can isolate us from our relationships. Keeping up with people is itself a form of life admin, and yet, it takes practice and skill. Dex basically aims to be an aid, helping you build up practices of staying in touch and reaching out, whether via text, setting up coffee/lunch dates, or a handwritten note.

The competition in personal CRM is currently pretty low, with just two main competitors at present. While you can use spreadsheets or advanced collaboration tools, like Notion or Coda to facilitate how you keep in touch with people, Dex takes a lot of the work off of you—and promises future feature development.

Dex is certainly still building demand for "personal CRM," making it easier and easier to stay in touch with friends, family members, and more. After testing it thoroughly, here are the key reasons we've reviewed it...

1. Effortless aggregation of relationship touchpoints from email, calendar events, and more
2. Enables reminders to stay in touch with folks
3. Allows for sharing with your partner or anybody else