Clay is a personal relationship management tool that's pioneering the idea of a "personal CRM." If you're in business that may be intuitive to you, but if not, you can think of it as an advanced Contacts app that allows you to remind yourself of how to stay in touch with the people in your life, whether professional or personal. Since tools like Clay are new, you kind of need to try it out to grasp it.
A constant problem of life admin in a more disconnected, virtual culture is loosing track of people and failing to stay in touch with those who aren't close by. Clay gives you suggestions and alerts to follow-up with friends and colleagues, and it even lets you take action from within the tool.
A business term, "CRM" systems are applications that help business that go beyond a basic database to manage their many, many relationships. They help people in Sales and Management remember who people are and how they should follow up.
An emerging type of application that enables people to manage their relationships similar to the way businesses do, except hopefully with a more human touch.
Clay is a venture-backed company and is one of only two clear players in the personal CRM space. Clay is especially strong for Apple users, as they offer Mac and iOS apps in addition to their web application. Clay doesn't (yet) offer an Android application, so it may not be ideal if Google is your platform of choice.
Clay is still building recognition of the concept of "personal CRM," making it easier and easier to stay in touch with friends, family members, and more. After testing it thoroughly, here are the key reasons we've reviewed it...